Digital Marketing Communication Strategy for a selected company
| Thesis title: | Digital Marketing Communication Strategy for a selected company |
|---|---|
| Author: | Khalatian, Nora |
| Thesis type: | Diploma thesis |
| Supervisor: | Kubíček, Aleš |
| Opponents: | Pernica, Karel |
| Thesis language: | English |
| Abstract: | The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of using the results and recommendations in the improvement of the promotional activities of the selected company. |
| Keywords: | communication mix; SEO; digital marketing strategy; social media marketing; website |
| Thesis title: | Digital Marketing Communication Strategy for a selected company |
|---|---|
| Author: | Khalatian, Nora |
| Thesis type: | Diplomová práce |
| Supervisor: | Kubíček, Aleš |
| Opponents: | Pernica, Karel |
| Thesis language: | English |
| Abstract: | The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of using the results and recommendations in the improvement of the promotional activities of the selected company. |
| Keywords: | communication mix; digital marketing strategy; social media marketing; website; SEO |
Information about study
| Study programme: | Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 10. 11. 2020 |
|---|---|
| Date of submission: | 11. 5. 2021 |
| Date of defense: | 14. 6. 2021 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/76431/podrobnosti |