Strategic analysis of Lady Technologies, Inc

Thesis title: Strategic analysis of Lady Technologies, Inc
Author: Uhrin, Patrik
Thesis type: Bachelor thesis
Supervisor: Tyll, Ladislav
Opponents: Badie, Natálie
Thesis language: English
Abstract:
This bachelor thesis aims to perform strategic analysis on Lady Technologies, Inc. and its product kegg and form advice to company management based on this analysis. The bachelor thesis consists of the theoretical and practical part. The theoretical part defines the important terms used during the thesis and describes the theory behind fundamental parts of company strategy and strategic analysis tools and methods used to execute the strategic analysis. The practical part includes a description of Lady Technologies, their product, market, funding, and development details. Tools and methodologies for the strategic analysis described in theoretical part, like analysis of the external and internal environment, are used in practical part to evaluate Lady Technologies’ strategy. Advice to the company’s management is formed in conclusion based on the results of the strategic analysis.
Keywords: Strategic Analysis; Strategy; PEST; Porter’s Five Forces; SWOT; Kegg
Thesis title: Strategic analysis of Lady Technologies, Inc
Author: Uhrin, Patrik
Thesis type: Bakalářská práce
Supervisor: Tyll, Ladislav
Opponents: Badie, Natálie
Thesis language: English
Abstract:
This bachelor thesis aims to perform strategic analysis on Lady Technologies, Inc. and its product kegg and form advice to company management based on this analysis. The bachelor thesis consists of the theoretical and practical part. The theoretical part defines the important terms used during the thesis and describes the theory behind fundamental parts of company strategy and strategic analysis tools and methods used to execute the strategic analysis. The practical part includes a description of Lady Technologies, their product, market, funding, and development details. Tools and methodologies for the strategic analysis described in theoretical part, like analysis of the external and internal environment, are used in practical part to evaluate Lady Technologies’ strategy. Advice to the company’s management is formed in conclusion based on the results of the strategic analysis.
Keywords: Kegg; Strategic Analysis; PEST; Porter’s Five Forces; SWOT; Strategy

Information about study

Study programme: Ekonomika a management/Business Administration/Corporate Finance and Management
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 9. 10. 2020
Date of submission: 11. 5. 2021
Date of defense: 9. 6. 2021
Identifier in the InSIS system: https://insis.vse.cz/zp/74642/podrobnosti

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