Strategic analysis of NIO Inc

The subject of the bachelor’s thesis is a rising electric vehicle company from China. The purpose of the bachelor’s thesis is to conduct a strategic analysis of NIO Inc. and suggest recommendations for the company’s management. Strategic analysis is the process of consolidating relevant data by analyzing internal resources and external environments. It helps an organization to get a better understanding of areas that need further improvement and what is already working well for them. It will uncover any growth options, obstacles within the industry and help with making stronger corporate decisions. The bachelor’s thesis is divided into two parts; theory, which elaborated the tools and analysis used in the practical part. And the practical part utilizes the tools and methods mentioned in the practical part.