INTRODUCTION OF INNOVATION IN THE RESTAURANT BUSINESS
| Thesis title: | INTRODUCTION OF INNOVATION IN THE RESTAURANT BUSINESS |
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| Author: | Bobrova, Anna |
| Thesis type: | Diploma thesis |
| Supervisor: | Špaček, Miroslav |
| Opponents: | Mareš, Jan |
| Thesis language: | English |
| Abstract: | This master’s work is focused on the realization of an innovation in the field of gastronomy. The basis of this work was the introduction of an innovation into a restaurant in Moscow. Aim of this thesis is following: to show the effectiveness of implementation of the innovation into the restaurant using the qualitative survey and financial tools. The main conclusions of this paper are: it is more likely that this is implemented correctly and helped the restaurant to function faster and meet the most important criteria for guests – speed |
| Keywords: | Restaurant; Russia; Innovation; Business plan; Qualitative research |
| Thesis title: | ÚVOD INOVACÍ V OBCHODU S RESTAURACÍ |
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| Author: | Bobrova, Anna |
| Thesis type: | Diplomová práce |
| Supervisor: | Špaček, Miroslav |
| Opponents: | Mareš, Jan |
| Thesis language: | English |
| Abstract: | Tato magisterská práce je zaměřena na realizaci inovace v oblasti gastronomie. Základem této práce bylo zavedení inovace do restaurace v Moskvě. Cíl této práce je následující: ukázat efektivitu implementace inovace do restaurace pomocí kvalitativního průzkumu a finančních nástrojů. Hlavní závěry tohoto příspěvku jsou: je pravděpodobnější, že je to implementováno správně a pomohlo restauraci fungovat rychleji a splnit nejdůležitější kritéria pro hosty - rychlost |
| Keywords: | restaurace; Ruska; podnikatelský plán |
Information about study
| Study programme: | Management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Entrepreneurship |
Information on submission and defense
| Date of assignment: | 7. 3. 2021 |
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| Date of submission: | 25. 8. 2021 |
| Date of defense: | 23. 9. 2021 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/76461/podrobnosti |