Busines plan: Cerera - Import and distribution of dried apricots

The goal of this Bachelor Thesis is to create a detailed Business plan for the distribution of dried apricots in the market of the Czech Republic. The thesis is divided into two parts: theoretical and practical. The theoretical part describes the methods that were utilized to perform analysis of the market and create a business plan for the distribution of dried apricots in the market of the Czech Republic. In the practical part, the conclusions of these analyses are documented. Following analyses were used – Market and competitional analyses to define entry strategy and expected barriers as well as creating a forecast for the upcoming years. Target group analysis was used to establish the targeted audience for the dried apricots and their expectations from the product. Financial analysis was used to calculate the amount to initialize the business and its future requirements. The analyses concluded that the market is stable and expected to grow in the next five years, nevertheless, the targeted audience for this market is relatively small. But with the chosen business model and partnership it is profitable to start operating on the Czech market. Furthermore, the risks are minimal due to the low running and start-up costs of the business.