Music market in a limited production period

This master’s thesis deals with the Czech music scene during the period of limitations placed on production due to Covid-19-related restrictions. The aim of this work is to determine the motivations of musicians that lead them to switch to an alternative form of performing and to better understand their situation and actions. The theoretical part offers an analysis of the musician viewed in the role of an entrepreneur, as a part of the non-profit sector, and inspects the role of a performer as a marketing product. The author made use of this theory to assemble the practical part of this thesis, which is divided into three sections. A situational analysis, which maps the changing musical environment over the course of the restrictions, and then a focus group was chosen, from which variations of possible motivations have been inferred. Subsequently, in-depth interviews were conducted, which allowed for the identification of the most significant motivations, alongside with the circumstances that influence these motivations. The most important motivations include enthusiasm for the cause, the desire to continue to be part of a community or the motivation to remain seen.