Searching and management platform for personal trainers - Business plan

Thesis title: Searching and management platform for personal trainers - Business plan
Author: Tetelea, Dan
Thesis type: Bachelor thesis
Supervisor: Pernica, Karel
Opponents: Kubíček, Aleš
Thesis language: English
Abstract:
The Spotlife platform plans to improve personal trainers’ experience in Central Europe, by creating a searching tool for their clients paired with a management tool. Search difficulties and lack of functionality of the current management platform creates an opportunity for a Spotlife platform to enter the market. Company has a two-side business model. Company’s product is a platform that consists of two products: searching and management platforms for fitness. Despite of the developed market in West Europe, the market is relatively empty with moderate competition in the UK as the leader in the fitness industry in the European region.
Keywords: Business plan; Digital platform ; Fitness market; Two-sided market
Thesis title: Searhin and management platform for fitness trainers and gyms
Author: Tetelea, Dan
Thesis type: Bakalářská práce
Supervisor: Pernica, Karel
Opponents: Kubíček, Aleš
Thesis language: English
Abstract:
The Spotlife platform plans to improve personal trainers’ experience in Central Europe, by creating a searching tool for their clients paired with a management tool. Search difficulties and lack of functionality of the current management platform creates an opportunity for a Spotlife platform to enter the market. Company has a two-side business model. Company’s product is a platform that consists of two products: searching and management platforms for fitness. Despite of the developed market in West Europe, the market is relatively empty with moderate competition in the UK as the leader in the fitness industry in the European region.
Keywords: Business plan; Digital platform for fitness market; Two-sided market

Information about study

Study programme: Ekonomika a management/Business Administration/Corporate Finance and Management
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 26. 10. 2020
Date of submission: 12. 5. 2021
Date of defense: 9. 6. 2021
Identifier in the InSIS system: https://insis.vse.cz/zp/74859/podrobnosti

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