Utilization of social media and successful operation of cafes

The subject of this bachelor thesis is the current pheonema of social media and their unitilazation for small bussinesses which are cafes. Objective of this thesis is to clarify the importance of social media for this type of bussinesses, evaluation of communication of selected cafes and suggestions for their improvement. This was detected by semi-structured deep interview and the respondents were administartors of accounts on the social media of four selected cafes. Then the content analysis was used to identify which posts on the social media of this cafe have the most reactions of the users of the social media and which posts have the least reactions. The result of this bachelor thesis is detection and clarification of the importance of the social media for cafes and finding how this small bussinesses use the social media and which posts have the most reactions and are popular among the users of the social media. The result was the finding that the social media are the most importatnt in the moment when the bussiness starts operating and then they are important for the selling of their products.