Pet CBD market in the Czech Republic
| Thesis title: | Pet CBD market in the Czech Republic |
|---|---|
| Author: | Bambasová, Klára |
| Thesis type: | Diploma thesis |
| Supervisor: | Ryška, Tomáš |
| Opponents: | Escobar Rios, Andrea |
| Thesis language: | English |
| Abstract: | The focus of this thesis is on CBD (cannabidiol), a substance extracted from cannabis, and its perception amongst Czech society. The subject is first viewed from the global dimension, after which the focus concentrates on the local dimension and the point of view of the Czech citizen and/or potential consumer. The perception of CBD is being examined through research performed for the ultimate purpose of finishing the thesis. Further attention is being paid to the social aspects as well as to the legal aspects, concerning the usage and sales of CBD products. All of the previously mentioned steps build up a path to the goal: to be able to suggest the ideal marketing communication for Releaf s.r.o. |
| Keywords: | CBD products; Perception of CBD; Marketing communication |
| Thesis title: | Pet CBD market in the Czech Republic |
|---|---|
| Author: | Bambasová, Klára |
| Thesis type: | Diplomová práce |
| Supervisor: | Ryška, Tomáš |
| Opponents: | Escobar Rios, Andrea |
| Thesis language: | English |
| Abstract: | The focus of this thesis is on CBD (cannabidiol), a substance extracted from cannabis, and its perception amongst Czech society. The subject is first viewed from the global dimension, after which the focus concentrates on the local dimension and the point of view of the Czech citizen and/or potential consumer. The perception of CBD is being examined through research performed for the ultimate purpose of finishing the thesis. Further attention is being paid to the social aspects as well as to the legal aspects, concerning the usage and sales of CBD products. All of the previously mentioned steps build up a path to the goal: to be able to suggest the ideal marketing communication for Releaf s.r.o. |
| Keywords: | CBD produkty; Vnímání CBD; Marketingová komunikace |
Information about study
| Study programme: | International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 27. 11. 2020 |
|---|---|
| Date of submission: | 25. 8. 2021 |
| Date of defense: | 30. 9. 2021 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/76446/podrobnosti |