Pet CBD market in the Czech Republic

Thesis title: Pet CBD market in the Czech Republic
Author: Bambasová, Klára
Thesis type: Diploma thesis
Supervisor: Ryška, Tomáš
Opponents: Escobar Rios, Andrea
Thesis language: English
Abstract:
The focus of this thesis is on CBD (cannabidiol), a substance extracted from cannabis, and its perception amongst Czech society. The subject is first viewed from the global dimension, after which the focus concentrates on the local dimension and the point of view of the Czech citizen and/or potential consumer. The perception of CBD is being examined through research performed for the ultimate purpose of finishing the thesis. Further attention is being paid to the social aspects as well as to the legal aspects, concerning the usage and sales of CBD products. All of the previously mentioned steps build up a path to the goal: to be able to suggest the ideal marketing communication for Releaf s.r.o.
Keywords: CBD products; Perception of CBD; Marketing communication
Thesis title: Pet CBD market in the Czech Republic
Author: Bambasová, Klára
Thesis type: Diplomová práce
Supervisor: Ryška, Tomáš
Opponents: Escobar Rios, Andrea
Thesis language: English
Abstract:
The focus of this thesis is on CBD (cannabidiol), a substance extracted from cannabis, and its perception amongst Czech society. The subject is first viewed from the global dimension, after which the focus concentrates on the local dimension and the point of view of the Czech citizen and/or potential consumer. The perception of CBD is being examined through research performed for the ultimate purpose of finishing the thesis. Further attention is being paid to the social aspects as well as to the legal aspects, concerning the usage and sales of CBD products. All of the previously mentioned steps build up a path to the goal: to be able to suggest the ideal marketing communication for Releaf s.r.o.
Keywords: CBD produkty; Vnímání CBD; Marketingová komunikace

Information about study

Study programme: International Management
Type of study programme: Magisterský studijní program
Assigned degree: Ing.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 27. 11. 2020
Date of submission: 25. 8. 2021
Date of defense: 30. 9. 2021
Identifier in the InSIS system: https://insis.vse.cz/zp/76446/podrobnosti

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