The Impact of Search Engine Optimization and Search Engine Marketing Channels on an Online Start-up Business
| Thesis title: | The Impact of Search Engine Optimization and Search Engine Marketing Channels on an Online Start-up Business |
|---|---|
| Author: | Stand, Daniel |
| Thesis type: | Diploma thesis |
| Supervisor: | Stříteský, Václav |
| Opponents: | Bartoš, Petr |
| Thesis language: | English |
| Abstract: | The goal of this master thesis is to analyze the current Search Engine Optimization and Search Engine Marketing strategies implemented in the online start-up company and search for new potential strategies for the mentioned channels and give recommendations to improve their performance online. The goal of the research is to provide sufficient insights to make recommendations to the startup PlasticFreeWorld on how they can have a better ranking and visibility on Googles search engine and also on how to increase their conversion rate amongst their users. In the research conducted, it has been possible to identify specific problems faced by the company that hinder their online performance and also specific suggestions on how to address each of the issues identified. |
| Keywords: | Search Engine Optimization; Search Engine Marketing; Performance Metrics; Link Building; Keyword Research |
| Thesis title: | The Impact of Search Engine Optimization and Search Engine Marketing Channels on an Online Start-up Business |
|---|---|
| Author: | Stand, Daniel |
| Thesis type: | Diplomová práce |
| Supervisor: | Stříteský, Václav |
| Opponents: | Bartoš, Petr |
| Thesis language: | English |
| Abstract: | Cílem této diplomové práce je analyzovat současné strategie optimalizace pro vyhledávače zavedené v začínající online společnosti, dále hledat nové potenciální strategie pro uvedené kanály a poskytnout doporučení pro zlepšení jejich výkonnosti online. Cílem výzkumu je poskytnout dostatečné poznatky pro doporučení pro začínající firmu PlasticFreeWorld. Například, jak vylepšit pozici a viditelnost ve vyhledávači Google nebo jak zvýšit konverzní poměr.V rámci provedeného výzkumu bylo možné identifikovat konkrétní problémy, kterým společnost čelí a navrhnout s konkrétní kroky, jak zjištěné problémy řešit. |
| Keywords: | Search Engine Optimization; Search Engine Marketing; Performance Metrics; Link Building; Keyword Research |
Information about study
| Study programme: | International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 30. 11. 2020 |
|---|---|
| Date of submission: | 25. 8. 2021 |
| Date of defense: | 23. 9. 2021 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/75786/podrobnosti |