Marketing strategy of Van Leeuwen Pipe and Tube
| Thesis title: | Marketingová strategie firmy Van Leeuwen |
|---|---|
| Author: | Peca, Ondřej |
| Thesis type: | Diplomová práce |
| Supervisor: | Machková, Hana |
| Opponents: | Štěrbová, Ludmila |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá popisem marketingové strategie společnosti Van Leeuwen Pipe and Tube, celosvětově působícího distributora na trhu ocelového potrubí a souvisejících komponent. |
| Keywords: | B2B; strategie; marketing |
| Thesis title: | Marketing strategy of Van Leeuwen Pipe and Tube |
|---|---|
| Author: | Peca, Ondřej |
| Thesis type: | Diploma thesis |
| Supervisor: | Machková, Hana |
| Opponents: | Štěrbová, Ludmila |
| Thesis language: | Česky |
| Abstract: | Diploma thesis is a description of marketing strategy of Van Leeuwen Pipe and Tube, a distributor of steel pipes and other steel components. |
| Keywords: | strategy; marketing; B2B |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 3. 12. 2008 |
|---|---|
| Date of submission: | 19. 12. 2008 |
| Date of defense: | 26. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17226/podrobnosti |