Proposal of Viper Activation Campaign
| Thesis title: | Návrh aktivační kampaně produktu Viper |
|---|---|
| Author: | Valdová, Viktorie |
| Thesis type: | Diplomová práce |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | Diplomová práce představuje a analyzuje aktivační kampaň produktu Viper a navrhuje její optimalizaci. Tato optimalizace je provedena na základě literární rešerše a vyhodnocení hloubkových dotazníků. |
| Keywords: | Viper; Aktivační kampaň; Marketing ; Hard Seltzer; Plzeňský Prazdroj |
| Thesis title: | Proposal of Viper Activation Campaign |
|---|---|
| Author: | Valdová, Viktorie |
| Thesis type: | Diploma thesis |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | The Diploma thesis introduces and analyses the activation campaign of the brand Viper and suggests its optimization. The diploma thesis proposes the optimization of the campaign based on a literature review and appraisal of the in-depth interviews. |
| Keywords: | Activation campaign; Viper; Hard Seltzer; Plzeňský Prazdroj; Marketing |
Information about study
| Study programme: | Mezinárodní obchod |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 7. 6. 2021 |
|---|---|
| Date of submission: | 28. 4. 2022 |
| Date of defense: | 2. 6. 2022 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/77123/podrobnosti |