Packiging free sales in the field of drugstore goods

lastic packaging, which may seem like an innocent innovation with practical applications, poses a threat to the environment and is a significant environmental burden. The unsustainability of the current situation, characterised by the overproduction and overuse of packaging, especially single-use plastics, is an increasingly recognised global problem. Today, it can be observed that society is on the verge of far-reaching changes, and efforts are being made to manage this unsustainable regime. Increasing efforts towards sustainability, responsibility and environmental protection can be observed. Initiatives to minimise waste are emerging around the world. Among them are companies providing packaging-free sales. Although packaging is a hot topic in today's world, it is not a well-researched area of business. Therefore, the present bachelor thesis provides insight into this new sustainable form of providing sales. There are many positive benefits to both the consumer and the business providing the unpackaged sales. On the other hand, it is important to identify the challenges of this concept from the perspective of both consumers and businesses. Therefore, the aim of this paper is to evaluate the perception of the customers of the company dm drogerie markt s.r.o. on the example of packaging-free sales of drugstore goods and then, based on the evaluated results, to formulate and propose recommendations for the company dm drogerie markt s.r.o. in this area of sales