Corporate Identity
| Thesis title: | Corporate Identity |
|---|---|
| Author: | Hatlapa, Tomasz |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Lahodná, Radka |
| Thesis language: | Česky |
| Abstract: | Obsahem této práce je problematika firemní identity - nástroje pomocí kterého se firma (subjekt) snaží vybudovat pozitivní image, díky kterému bude schopná obstát v dnešním konkurenčním prostředí. Práce konfrontuje teoretická východiska při tvorbě firemní identity s praktickým vnímáním této identity. Práci doplňujou výsledky marketingového výzkumu. |
| Keywords: | Firemní styl; Firemní image; Corporate Identity |
| Thesis title: | Corporate Identity |
|---|---|
| Author: | Hatlapa, Tomasz |
| Thesis type: | Diploma thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Lahodná, Radka |
| Thesis language: | Česky |
| Abstract: | The subject of this thesis is the study of issues of a corporate identity - an instrument which a company (subject) makes an attempt to create a positive image that would allow it to withstand present competetive evironment. The thesis confronts the theoretical basis of a corporate identity creation with the practical reception of this identity. The thesis is supplemented by the marketing research. |
| Keywords: | Corporate Design; Corporate Identity; Corporate Image |
Information about study
| Study programme: | Aplikovaná informatika/Informační management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 30. 1. 2008 |
|---|---|
| Date of submission: | 25. 8. 2008 |
| Date of defense: | 15. 9. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/13697/podrobnosti |