Strategic Analysis of Emaar Properties UAE
| Thesis title: | Strategic Analysis of Emaar Properties UAE |
|---|---|
| Author: | Orazova, Jennet |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pernica, Karel |
| Opponents: | Kubíček, Aleš |
| Thesis language: | English |
| Abstract: | The subject of this bachelor's thesis is the Emaar Properties, which operates and located in the United Arab Emirates. The purpose of this bachelor's work is to undertake a strategic analysis of Emaar Properties's business in the United Arab Emirates, evaluate the efficiency of the company's current strategy, and provide ideas for enhancing that plan. The bachelor's thesis includes both a theoretical and a practical parts. In the theoretical part of a bachelor's thesis, methods and instruments are stated and described. The practical part implements the theoretical part's approaches, such as the PEST analysis of the macroenvironment, the Porter's five forces analysis, the competitive life cycle analysis of the industry, and market segmentation for the microenvironment. It is then followed by the analysis of internal resources, a SWOT analysis, scenario planning, and recommendations. |
| Keywords: | Emaar Properties; United Arab Emirates; strategy; Dubai; strategic analysis; Emaar |
| Thesis title: | Strategic Analysis of Emaar Properties UAE |
|---|---|
| Author: | Orazova, Jennet |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pernica, Karel |
| Opponents: | Kubíček, Aleš |
| Thesis language: | English |
| Abstract: | The subject of this bachelor's thesis is the Emaar Properties, which operates and located in the United Arab Emirates. The purpose of this bachelor's work is to undertake a strategic analysis of Emaar Properties's business in the United Arab Emirates, evaluate the efficiency of the company's current strategy, and provide ideas for enhancing that plan. The bachelor's thesis includes both a theoretical and a practical parts. In the theoretical part of a bachelor's thesis, methods and instruments are stated and described. The practical part implements the theoretical part's approaches, such as the PEST analysis of the macroenvironment, the Porter's five forces analysis, the competitive life cycle analysis of the industry, and market segmentation for the microenvironment. It is then followed by the analysis of internal resources, a SWOT analysis, scenario planning, and recommendations. |
| Keywords: | United Arab Emirates; Emaar Properties; strategy; Dubai; strategic analysis; Emaar |
Information about study
| Study programme: | Bachelor of Business Administration |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 24. 2. 2022 |
|---|---|
| Date of submission: | 11. 5. 2022 |
| Date of defense: | 1. 2. 2023 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/80298/podrobnosti |