Strategic Analysis of Tinkoff bank in the Russian banking market
| Thesis title: | Strategic Analysis of Tinkoff bank in the Russian banking market |
|---|---|
| Author: | Kutov, Pavel |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pernica, Karel |
| Opponents: | Kubíček, Aleš |
| Thesis language: | English |
| Abstract: | Abstract: The thesis includes the analysis of a popular Russian bank “Tinkoff” in the local market. It contains a combination of various facts: the history and prerequisites for the appearance of the bank, market positioning, the characteristics of the bank, the change of leadership, the strategic aspects of doing this type of business, the general market situation. In the thesis are also used some special methods of strategic analysis: SWOT analysis, Pestel analysis, Porter's five Forces model, Stakeholder analysis, VRIO analysis, financial performance analysis. The work is divided into 2 parts Theoretical and Practical. The theoretical part describes each of the methods used, while the Practical part applies those methods to the “Tinkoff” bank. The purpose of the thesis is to assess the current position of the company in the context of an ever-changing environment, as well as recommendations for improving management, which ideally would entail strengthening the competitive position of the bank. |
| Keywords: | Porter's five forces model; VRIO analysis; SWOT analysis; Strategic analysis; PESTEL analysis |
| Thesis title: | Strategic analysis of “Tinkoff” bank in the Russian banking market |
|---|---|
| Author: | Kutov, Pavel |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pernica, Karel |
| Opponents: | Kubíček, Aleš |
| Thesis language: | English |
| Abstract: | The thesis includes the analysis of a popular Russian bank “Tinkoff” in the local market. It contains a combination of various facts: the history and prerequisites for the appearance of the bank, market positioning, the characteristics of the bank, the change of leadership, the strategic aspects of doing this type of business, the general market situation. In the thesis are also used some special methods of strategic analysis: SWOT analysis, Pestel analysis, Porter's five Forces model, Stakeholder analysis, VRIO analysis, financial performance analysis. The work is divided into 2 parts Theoretical and Practical. The theoretical part describes each of the methods used, while the Practical part applies those methods to the “Tinkoff” bank. The purpose of the thesis is to assess the current position of the company in the context of an ever-changing environment, as well as recommendations for improving management, which ideally would entail strengthening the competitive position of the bank. |
| Keywords: | Strategic analysis; PESTEL analysis; Porter's five forces model; VRIO analysis; SWOT analysis |
Information about study
| Study programme: | Bachelor of Business Administration |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 18. 2. 2022 |
|---|---|
| Date of submission: | 14. 12. 2022 |
| Date of defense: | 31. 1. 2023 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/79917/podrobnosti |