Strategic analysis of the company Regiojet a.s
| Thesis title: | Strategic analysis of the company Regiojet a.s |
|---|---|
| Author: | Danišková, Alexandra |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pernica, Karel |
| Opponents: | Kubíček, Aleš |
| Thesis language: | English |
| Abstract: | The goal of this bachelor thesis is to provide strategic recommendations for the management of the company RegioJet a.s. lead by Radim Jančura. The thesis is divided into two main parts – theoretical and practical. In the theoretical part, the tools used for strategic analysis will be described and explained. Furthermore, the company will be analyzed using these strategic analysis tools such as PEST, five Porter forces analysis, VRIO analysis, Performance analysis, and Scenario planning. For the analysis, both qualitative and quantitative data were used to paint an accurate picture of the company’s strengths, weaknesses, opportunities, and threats. The analysis will be connected and summarized in the SWOT analysis from which the strategic recommendations will arise. |
| Keywords: | PEST; Competitor's analysis; SWOT |
| Thesis title: | Strategic analysis of RegioJet a.s |
|---|---|
| Author: | Danišková, Alexandra |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pernica, Karel |
| Opponents: | Kubíček, Aleš |
| Thesis language: | English |
| Abstract: | The goal of this bachelor thesis is to provide strategic recommendations for the management of the company RegioJet a.s. lead by Radim Jančura. The thesis is divided into two main parts – theoretical and practical. In the theoretical part, the tools used for strategic analysis will be described and explained. Furthermore, the company will be analyzed using these strategic analysis tools such as PEST, five Porter forces analysis, VRIO analysis, Performance analysis, and Scenario planning. For the analysis, both qualitative and quantitative data were used to paint an accurate picture of the company’s strengths, weaknesses, opportunities, and threats. The analysis will be connected and summarized in the SWOT analysis from which the strategic recommendations will arise. |
| Keywords: | PEST; SWOT; competitor's analysis |
Information about study
| Study programme: | Bachelor of Business Administration |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 10. 2. 2022 |
|---|---|
| Date of submission: | 11. 5. 2022 |
| Date of defense: | 20. 6. 2022 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/79674/podrobnosti |