Business model validation: Practical assessment of an early-stage digital business model
| Thesis title: | Business model validation: Practical assessment of an early-stage digital business model |
|---|---|
| Author: | Lütt, Magnus |
| Thesis type: | Diploma thesis |
| Supervisor: | Lukeš, Martin |
| Opponents: | Pakzad, Hassieb |
| Thesis language: | English |
| Abstract: | The thesis analyzes the validation of early-stage digital business models. In the first part, frameworks for business model development and their approach to validation are outlined. In the second part, the validation of a business model is carried out and examined in practice. Frameworks are applied, and attempts are examined to achieve validation through various measures. An MVP and its development are described, along with the measurement of user behavior and collection of customer feedback. Ultimately, the results are evaluated, and practical guidance for digital entrepreneurs is derived. |
| Keywords: | Business model development; Busines model validation; Digital entrepreneurship; MVP |
| Thesis title: | Business model validation: Practical assessment of an early-stage digital business model |
|---|---|
| Author: | Lütt, Magnus |
| Thesis type: | Diplomová práce |
| Supervisor: | Lukeš, Martin |
| Opponents: | Pakzad, Hassieb |
| Thesis language: | English |
| Abstract: | The thesis analyzes the validation of early-stage digital business models. In the first part, frameworks for business model development and their approach to validation are outlined. In the second part, the validation of a business model is carried out and examined in practice. Frameworks are applied, and attempts are examined to achieve validation through various measures. An MVP and its development are described, along with the measurement of user behavior and collection of customer feedback. Ultimately, the results are evaluated, and practi-cal guidance for digital entrepreneurs is derived. |
| Keywords: | Digital entrepreneurship; MVP; Business model development; Busines model validation |
Information about study
| Study programme: | International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Entrepreneurship |
Information on submission and defense
| Date of assignment: | 13. 12. 2021 |
|---|---|
| Date of submission: | 11. 5. 2022 |
| Date of defense: | 20. 6. 2022 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/79067/podrobnosti |