Analysis of competition in the life sciences industry and strategies to lead in high growth markets
| Thesis title: | Analysis of competition in the life sciences industry and strategies to lead in high growth markets |
|---|---|
| Author: | Suchoňová, Katarína |
| Thesis type: | Diploma thesis |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Balogh, Ivan |
| Thesis language: | English |
| Abstract: | This thesis aims to conduct a strategic analysis of the company Thermo Fisher Scientific. The theoretical background described the tools and frameworks commonly used for strategic analysis. Moreover, the methodological tools used for the practical part are explained. Within the practical part, the analysis consists of the analysis of the entire business environment of the company. The thesis includes the analysis of the external environment with using the PEST analysis, but also the microenvironment with the Porters Five Forces analysis. Furthermore, the analysis of the competitors is conducted. The internal analysis focuses on finding strengths and weaknesses of the company. Overall, the findings of this analysis are summarized though a SWOT framework. The SWOT analysis is followed by the recommendations of strategic decisions the company should take with suggested implementations. |
| Keywords: | competitor; PEST; Porter; strategic; analysis; VRIO; Value Chain |
| Thesis title: | Analysis of competition in the life sciences industry and strategies to lead in high growth markets |
|---|---|
| Author: | Suchoňová, Katarína |
| Thesis type: | Diplomová práce |
| Supervisor: | Tyll, Ladislav |
| Opponents: | Balogh, Ivan |
| Thesis language: | English |
| Abstract: | This thesis aims to conduct a strategic analysis of the company Thermo Fisher Scientific. The theoretical background described the tools and frameworks commonly used for strategic analysis. Moreover, the methodological tools used for the practical part are explained. Within the practical part, the analysis consists of the analysis of the entire business environment of the company. The thesis includes the analysis of the external environment with using the PEST analysis, but also the microenvironment with the Porters Five Forces analysis. Furthermore, the analysis of the competitors is conducted. The internal analysis focuses on finding strengths and weaknesses of the company. Overall, the findings of this analysis are summarized though a SWOT framework. The SWOT analysis is followed by the recommendations of strategic decisions the company should take with suggested implementations. |
| Keywords: | competitor; strategic; PEST; Porter; VRIO; Value Chain; analysis |
Information about study
| Study programme: | International Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 12. 11. 2021 |
|---|---|
| Date of submission: | 24. 8. 2022 |
| Date of defense: | 6. 10. 2022 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/78729/podrobnosti |