Role of CSR in employer selection in young employees in India and the Czech Republic

The main objective of this bachelor thesis was to study the role of CSR in Employer selection in young employees in India and the Czech Republic. To fulfil this aim, the following research questions were asked: ‘what is the position of CSR amongst deciding factors for choosing an employer?’ and ‘how does the importance of CSR vary between the young employees of two different cultures?’ To answer these questions, the researcher has conducted surveys in the form of questionnaire for young employees in both the countries. For a deeper analysis, the researcher also performed detailed interviews of young employees with the same occupation and position across the two countries. The theoretical part deals with terminology in CSR, CSR implementation in the chosen countries and then a macroeconomic comparison of the two countries. The practical part consists of survey results and interview results. Finally, the thesis provides mutual comparison and conclusion.