Design and evaluation of surveys and A/B tests
| Thesis title: | Design and evaluation of surveys and A/B tests |
|---|---|
| Author: | Dzhinchvelashvili, Vaso |
| Thesis type: | Diploma thesis |
| Supervisor: | Čabla, Adam |
| Opponents: | Potančok, Martin |
| Thesis language: | English |
| Abstract: | This thesis reports on comparison of methodologies of designing and evaluation of tests, which include surveys, A/B tests, natural experiments, with a main focus on A/B tests. The aim is to compare different approaches, highlight advantages and limitations based on review of literature, pick the best suitable one and simultaneously test on real enterprise data. The outcome of the research could be used to contribute to a decision making in enterprise. The approaches to randomisation, feature selection are described as well. |
| Keywords: | A/B test; experiment; propensity score matching |
| Thesis title: | NÁVRH A HODNOCENÍ PRŮZKUMŮ A A/B TESTŮ |
|---|---|
| Author: | Dzhinchvelashvili, Vaso |
| Thesis type: | Diplomová práce |
| Supervisor: | Čabla, Adam |
| Opponents: | Potančok, Martin |
| Thesis language: | English |
| Abstract: | This thesis reports on comparison of methodologies of designing and evaluation of tests, which include surveys, A/B tests, natural experiments, with a main focus on A/B tests. The aim is to compare different approaches, highlight advantages and limitations based on review of literature, pick the best suitable one and simultaneously test on real enterprise data. The outcome of the research could be used to contribute to a decision making in enterprise. The approaches to randomisation, feature selection are described as well. |
| Keywords: | A/B test; experiment; propensity score matching |
Information about study
| Study programme: | Information Systems Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Informatics and Statistics |
| Department: | Department of Statistics and Probability |
Information on submission and defense
| Date of assignment: | 27. 10. 2021 |
|---|---|
| Date of submission: | 29. 6. 2022 |
| Date of defense: | 25. 8. 2022 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/78553/podrobnosti |