Current Trends in Swiss Nation Branding
| Thesis title: | Současné trendy ve švýcarském nation brandingu |
|---|---|
| Author: | Sochor, Jiří |
| Thesis type: | Diplomová práce |
| Supervisor: | Peterková, Jana |
| Opponents: | Trávníčková, Zuzana |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá aktuálními trendy v mezinárodním prostředí a tím, jak se projevují v konkrétních nation brandingových aktivitách Švýcarska. Cílem práce je určit, do jaké míry mají tyto trendy vliv na příliv zahraničních turistů a na mezinárodní image země. |
| Keywords: | Nation Branding; Aktuální trendy; Švýcarsko |
| Thesis title: | Current Trends in Swiss Nation Branding |
|---|---|
| Author: | Sochor, Jiří |
| Thesis type: | Diploma thesis |
| Supervisor: | Peterková, Jana |
| Opponents: | Trávníčková, Zuzana |
| Thesis language: | Česky |
| Abstract: | The diploma thesis deals with current trends in the international environment and how they manifest themselves in specific nation branding activities of Switzerland. The aim of the thesis is to determine to what extent these trends have an effect on the influx of foreign tourists and on the international image of the country. |
| Keywords: | Nation Branding; Switzerland; Current trends |
Information about study
| Study programme: | Mezinárodní studia a diplomacie |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International and Diplomatic Studies |
Information on submission and defense
| Date of assignment: | 7. 9. 2021 |
|---|---|
| Date of submission: | 9. 12. 2022 |
| Date of defense: | 12. 1. 2023 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/77637/podrobnosti |