The hotel chain quality, range and sale services rating
| Thesis title: | Hodnocení kvality, rozsahu a prodeje služeb hotelového řetězce |
|---|---|
| Author: | Gerstmanová, Anna |
| Thesis type: | Diplomová práce |
| Supervisor: | Kališová, Libuše |
| Opponents: | Hamrle, Rudolf |
| Thesis language: | Česky |
| Abstract: | Hodnocení služeb největšího čwského hotelového řetězce Orea Hotels a jeho situace v kontextu cestovního ruchu v České republice. Hodnocení současné kvality služeb, rozsahu služeb a posouzení prodeje produktu Orea Hotels s cílem řešit případné problémy v těchto oblastech a navržení změn. |
| Keywords: | Kvalita, rozsah a prodej služeb; Orea Hotels; hotelový řetětec |
| Thesis title: | The hotel chain quality, range and sale services rating |
|---|---|
| Author: | Gerstmanová, Anna |
| Thesis type: | Diploma thesis |
| Supervisor: | Kališová, Libuše |
| Opponents: | Hamrle, Rudolf |
| Thesis language: | Česky |
| Abstract: | The biggest hotel chain Orea Hotels rating services and its possition related to the tourism in the Czech Republic. Rating of the present quality, range and the sale of the offered product with the aim to recommend possible improvements. |
| Keywords: | Orea Hotels; Hotel Chain quality, range and sale services rating; Hotel chain |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 8. 10. 2008 |
|---|---|
| Date of submission: | 31. 12. 2008 |
| Date of defense: | 4. 2. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/15201/podrobnosti |