Strategic analysis of the company "Magnit" on the Russian market
| Thesis title: | Strategic analysis of the company "Magnit" on the Russian market |
|---|---|
| Author: | Aydarkulov, Adylbek |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pernica, Karel |
| Opponents: | Badie, Natálie |
| Thesis language: | English |
| Abstract: | The target of the study is PJSC "Magnit" which offers its services on the territory of the Russian Federation, namely, a retail chain that specializes in food products. The purpose of the bachelor's thesis is to study the main methods of analysis, which will be described in the theoretical part, and their application in the practical part of the work. The analysis of internal and external environment of the enterprise, market segmentation, assessment of internal resources, financial performance and comparison with competitors will be carried out. On the basis of the analysis recommendations will be formed, which will help to increase the market share and improve the reputation |
| Keywords: | Magnit; Analysis; Strategy |
| Thesis title: | Strategic Analysis of the company Magnit on the Russian Market |
|---|---|
| Author: | Aydarkulov, Adylbek |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pernica, Karel |
| Opponents: | Badie, Natálie |
| Thesis language: | English |
| Abstract: | The target of the study is PJSC "Magnit" which offers its services on the territory of the Russian Federation, namely, a retail chain that specializes in food products. The purpose of the bachelor's thesis is to study the main methods of analysis, which will be described in the theoretical part, and their application in the practical part of the work. The analysis of internal and external environment of the enterprise, market segmentation, assessment of internal resources, financial performance and comparison with competitors will be carried out. On the basis of the analysis recommendations will be formed, which will help to increase the market share and improve the reputation. |
| Keywords: | Magnit; Analysis; Strategy |
Information about study
| Study programme: | Bachelor of Business Administration |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 14. 9. 2022 |
|---|---|
| Date of submission: | 14. 12. 2022 |
| Date of defense: | 1. 2. 2023 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/82864/podrobnosti |