Media planning and its use in commercial communication
| Thesis title: | Mediální plánování a jeho využití v komerčních komunikacích |
|---|---|
| Author: | Novotná, Martina |
| Thesis type: | Diplomová práce |
| Supervisor: | Postler, Milan |
| Opponents: | Blodigová, Lenka |
| Thesis language: | Česky |
| Abstract: | Média a jejich dělení Vývoj a účinnost médií Mediální thr Výzkumy a ukazatele Plánování Situační analýza,cíle strategie Plán Mediální plán pro kampan společnosti McDonald |
| Keywords: | média; plánování; kampan |
| Thesis title: | Media planning and its use in commercial communication |
|---|---|
| Author: | Novotná, Martina |
| Thesis type: | Diploma thesis |
| Supervisor: | Postler, Milan |
| Opponents: | Blodigová, Lenka |
| Thesis language: | Česky |
| Abstract: | Media and media types, development and efficiency of media, media market, media researches and indicators, media planning, situation analyze,objectives, strategies, media plan for campaign of McDonald |
| Keywords: | planning; campaign; media |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 12. 11. 2008 |
|---|---|
| Date of submission: | 8. 12. 2009 |
| Date of defense: | 19. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16693/podrobnosti |