Analysis of group of goods -organic food
Thesis title: | Analýza vybrané skupiny zboží - biopotraviny |
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Author: | Bosíková, Jana |
Thesis type: | Diplomová práce |
Supervisor: | Kališová, Libuše |
Opponents: | Černá, Jitka |
Thesis language: | Česky |
Abstract: | analýza postojů české populace k biopotravinám, porovnání se zahraničím, cenový výzkum |
Keywords: | výzkum; zdravá výživa; biopotraviny |
Thesis title: | Analysis of group of goods -organic food |
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Author: | Bosíková, Jana |
Thesis type: | Diploma thesis |
Supervisor: | Kališová, Libuše |
Opponents: | Černá, Jitka |
Thesis language: | Česky |
Abstract: | research of price aspects, motivations of consumers |
Keywords: | organic food; research; healthy food |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 30. 6. 2008 |
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Date of submission: | 17. 12. 2008 |
Date of defense: | 4. 2. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/17816/podrobnosti |