Internet marteting and ICT in Vietnam
| Thesis title: | Internet marketing a ICT ve Vietnamu |
|---|---|
| Author: | Nguyen, Anh Tuan |
| Thesis type: | Diplomová práce |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Kratochvil, Milan |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá obecnou teorií internetového marketingu, jeho vyústěním a jednotlivými předpoklady fungování, a různými pozitivy i některými riziky, která může internetový marketing přinášet. Důležitou součástí práce je nastínit obraz současné úrovně ICT infrastruktury a stavu aplikování internetového marketingu ve Vietnamu. |
| Keywords: | online advertising; Vietnam; e-commerce; digitální podpis; Internet marketing, |
| Thesis title: | Internet marteting and ICT in Vietnam |
|---|---|
| Author: | Nguyen, Anh Tuan |
| Thesis type: | Diploma thesis |
| Supervisor: | Štědroň, Bohumír |
| Opponents: | Kratochvil, Milan |
| Thesis language: | Česky |
| Abstract: | The thesis deals with general theory of internet marketing, its opening and discrete premises for functioning, positive sides and threats that internet marketing can bring. An important part of the thesis is drawing an image of the current level of ICT infrastructure and the situation in internet marketing aplication in Vietnam. |
| Keywords: | digital signature; online advertising; Vietnam; e-commerce; Internet marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 31. 1. 2008 |
|---|---|
| Date of submission: | 25. 8. 2008 |
| Date of defense: | 15. 9. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/13683/podrobnosti |