Establishment of a cafe in Prague for clientele with Alzheimer’s disease

Thesis title: Establishment of a cafe in Prague for clientele with Alzheimer’s disease
Author: Waleková, Elena
Thesis type: Bachelor thesis
Supervisor: Martínez Pantoja, Yadira Ixchel
Opponents: Escobar Rios, Andrea
Thesis language: English
Abstract:
The aim of the bachelor's thesis is the development of a business plan for a coffee shop, which is located in Prague, and its target clientele are customers with specific needs and their family members and close people. This mainly concerns customers with Alzheimer's disease. The output of the work is an evaluation of the interest in the mentioned service and the feasibility of the plan.
Keywords: Cafe; Alzheimer’s disease ; Small, medium sized business
Thesis title: Podnikateľský plán - Založenie malého a stredného podniku so zameraním na Alzheimerovu chorobu
Author: Waleková, Elena
Thesis type: Bakalářská práce
Supervisor: Martínez Pantoja, Yadira Ixchel
Opponents: Escobar Rios, Andrea
Thesis language: English
Abstract:
Cieľom bakalárskej práce je vypracovanie podnikateľského plánu pre kaviareň, ktorá sa nachádza v Prahe a jej cieľovou klientelou sú zákazníci so špecifickými potrebami a ich rodinní príslušníci a blízki ľudia. Týka sa to najmä zákazníkov s Alzheimerovou chorobou. Výstupom práce je vyhodnotenie záujmu o uvedenú službu a realizovateľnosť plánu.
Keywords: Alzheimerova choroba; Založenie podniku; Kaviareň

Information about study

Study programme: Mezinárodní obchod
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of International Relations
Department: Department of International Business

Information on submission and defense

Date of assignment: 29. 9. 2022
Date of submission: 27. 4. 2023
Date of defense: 2. 6. 2023
Identifier in the InSIS system: https://insis.vse.cz/zp/82077/podrobnosti

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