Diversity Management at L'Oréal

The aim of this thesis is to summarize the current knowledge in the field of diversity and inclusion, to evaluate the current approach to diversity management by L'Oréal and to propose measures to improve or expand it. The thesis is divided into four chapters. The first deals with diversity and inclusion in a broader context as part of corporate culture. The second chapter is devoted to the topic of diversity management and its tactical tools. This is followed by a practical section, which assesses L'Oréal's diversity management in terms of the following dimensions: gender, age, nationality, LGBT community, and people with disabilities. This is done using internal company data, questionnaire surveys, and in-depth interviews with employees. All the findings of the analysis are summarised in a SWOT analysis, which is followed by the last chapter where recommendations for improving diversity management are presented. L'Oréal is a company with a very strong corporate culture in which the principles of diversity and inclusion are firmly anchored. Employees have a very positive attitude, feel respected and accepted, consider the topic of diversity and inclusion important, and are very open to diversity. Weaknesses and threats were also identified that the company can work on. Let this work be an inspiration for L'Oréal, for other companies, and for diversity professionals.