Fashion management
| Thesis title: | Fashion management |
|---|---|
| Author: | Hanzelová, Rebeka |
| Thesis type: | Bachelor thesis |
| Supervisor: | Khelerová, Vladimíra |
| Opponents: | Matysová, Kamila |
| Thesis language: | Slovensky |
| Abstract: | Táto bakalárska práca sa zameriava na problematiku Fashion manažmentu a analyzuje charakteristiky troch hlavných módnych segmentov: Haute couture, Prémiové značky a Fast fashion. Práca sa venuje popisu týchto segmentov a ich postaveniu na trhu. Ďalej sa zaoberá rôznymi formami komunikácie v rámci týchto segmentov a špecifikami marketingových stratégií. |
| Keywords: | Fashion; Fast Fashion; Komunikácia; Stratégia; Marketing; Fashion management; Móda; Haute Couture |
| Thesis title: | Fashion management |
|---|---|
| Author: | Hanzelová, Rebeka |
| Thesis type: | Bakalářská práce |
| Supervisor: | Khelerová, Vladimíra |
| Opponents: | Matysová, Kamila |
| Thesis language: | Slovensky |
| Abstract: | Tato bakalářská práce se zaměřuje na problematiku Fashion managementu a analyzuje charakteristiky tří hlavních módních segmentů: Haute couture, Prémiové značky a Fast fashion. Práce se věnuje popisu těchto segmentů a jejich postavení na trhu. Dále se zabývá různými formami komunikace v rámci těchto segmentů a specifiky marketingových strategií. |
| Keywords: | Fashion management; Fast Fashion; Komunikace; Strategie; Fashion; Móda; Haute Couture; Marketing |
| Thesis title: | Fashion management |
|---|---|
| Author: | Hanzelová, Rebeka |
| Thesis type: | Bachelor thesis |
| Supervisor: | Khelerová, Vladimíra |
| Opponents: | Matysová, Kamila |
| Thesis language: | Slovensky |
| Abstract: | This bachelor's thesis focuses on the issue of Fashion management and analyzes the characteristics of three main fashion segments: Haute couture, Premium brands and Fast fashion. This work is devoted to the description of these segments and their position in the market. It also deals with different forms of communication within these segments and the specifics of marketing strategies. |
| Keywords: | Fashion management; Fashion ; Haute Couture; Fast Fashion; Strategy; Marketing; Communication |
Information about study
| Study programme: | Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 17. 5. 2022 |
|---|---|
| Date of submission: | 27. 4. 2023 |
| Date of defense: | 2. 6. 2023 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/80731/podrobnosti |