Growth strategy of S-ABROAD company

Studying business has been important for a long time, researchers try to figure out the ways of conducting business to make it profitable and scalable. Nevertheless, nowadays a large proportion of businesses close because they do not achieve profitability. On the other hand, profitable businesses often cannot continue growing as their business models are not scalable. They do not understand the ways of expanding and continue working with the same number of clients and work. In this paper the main focus will be paid to the importance of business strategy for new businesses and the scaling strategies that should be developed to grow existing business. As the majority of companies have similar problems, finding patterns in mistakes in developing strategies will be useful for future projects. Moreover, in this paper will be considered an example of S- abroad company. It is a young company based in Kazakhstan that provides services to future students in obtaining education abroad. Growing opportunities and future development for S- abroad company will be figured out.