Design as a marketing instrument, its role and consumer sensation
| Thesis title: | Design jako marketingový nástroj, jeho role a vnímání u veřejnosti |
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| Author: | Kostík, Ondřej |
| Thesis type: | Diplomová práce |
| Supervisor: | Kališová, Libuše |
| Opponents: | Simmová, Hilda |
| Thesis language: | Česky |
| Abstract: | Jakým způsobem a jak silně ovlivňuje design marketing a spotřebitele. Jaké je vnímání designu mezi odborníky, kteří ho tvoří a následně jeho uživateli. |
| Keywords: | spotřebitel; marketing; design |
| Thesis title: | Design as a marketing instrument, its role and consumer sensation |
|---|---|
| Author: | Kostík, Ondřej |
| Thesis type: | Diploma thesis |
| Supervisor: | Kališová, Libuše |
| Opponents: | Simmová, Hilda |
| Thesis language: | Česky |
| Abstract: | How does design influence the whole marketing and consumer. Confrontation opinions about design experts and design users - consumers |
| Keywords: | design; consumer; marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 14. 5. 2008 |
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| Date of submission: | 17. 12. 2008 |
| Date of defense: | 11. 2. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16431/podrobnosti |