Implements of political marketing and analyse of their usage in election campaign ODS in election to the corpotation of Zlin country
Thesis title: | Nástroje politického marketingu a analýza jejich využití v předvolební kampani ODS do zlínského zastupitelstva |
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Author: | Strašáková, Dita |
Thesis type: | Diplomová práce |
Supervisor: | Boučková, Jana |
Opponents: | Vlčková, Simona |
Thesis language: | Česky |
Abstract: | Diplomová práce pojednává o politickém marketingu. Konkrétně analyzuje předvolební kampaň ODS při volbách do zastupitelstva Zlínského kraje se zaměřením na využití nosičů komunikace. |
Keywords: | nosiče komunikace; volby; politický marketing |
Thesis title: | Implements of political marketing and analyse of their usage in election campaign ODS in election to the corpotation of Zlin country |
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Author: | Strašáková, Dita |
Thesis type: | Diploma thesis |
Supervisor: | Boučková, Jana |
Opponents: | Vlčková, Simona |
Thesis language: | Česky |
Abstract: | This dissertation discuss about political marketing. Analyzes election campaign ODS in election to the corpotation of Zlin country especially use of carriers of communations. |
Keywords: | political marketing; election; carriers of communations. |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 10. 6. 2008 |
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Date of submission: | 19. 12. 2008 |
Date of defense: | 4. 2. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/15630/podrobnosti |