Marketing strategy of non-profit association
| Thesis title: | Marketingová strategie vybrané neziskové organizace |
|---|---|
| Author: | Stará, Šárka |
| Thesis type: | Diplomová práce |
| Supervisor: | Netková, Jarmila |
| Opponents: | - |
| Thesis language: | Česky |
| Abstract: | Cílem diplomové práce je sestavení marketingové strategie neziskové organizace. Je aplikována na neziskouvou organizaci pohybující se v oblasti kultury - Národní muzeum fotografie. Praktická část obsahuje analýzu makroprostředí, analýzu mikroprostředí, marketingovou strategii a návrhy a doporučení pro další rozvoj muzea. |
| Keywords: | muzeum; marketing; strategie |
| Thesis title: | Marketing strategy of non-profit association |
|---|---|
| Author: | Stará, Šárka |
| Thesis type: | Diploma thesis |
| Supervisor: | Netková, Jarmila |
| Opponents: | - |
| Thesis language: | Česky |
| Abstract: | This graduation these is Marketing strategy of non-profit association. Strategy is applied to National Museum of Photography in Jindřichův Hradec. A part of practise includes environmental assessment, competition analysis and marketing strategy. |
| Keywords: | marketing; museum; strategy |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Tourism |
Information on submission and defense
| Date of assignment: | 24. 10. 2007 |
|---|---|
| Date of submission: | 15. 6. 2008 |
| Date of defense: | 4. 9. 2008 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/13836/podrobnosti |