Portfolio Website of a Graphic Designer

This bachelor thesis deals with graphic designers‘ portfolios and their possible forms. The primary goal of this thesis is to design an ideal web portfolio of a graphic designer based on a survey of relevant competitors, qualitative research among people hiring graphic designers and the so-called best-practices in the field of UX and UI design. The theoretical part of this thesis deals with the definition of the term portfolio, describes its characteristics, purpose and history. It defines the specifics of graphic designers‘ portfolios in comparison to portfolios of creators from other fields and looks at the trends that are emerging in this area. It also compares all the different types of portfolios that designers can use today to create their own portfolios and describes their features, advantages and disadvantages of creating or using them. The theoretical part concludes with the ways in which the propagation of portfolios can be supported among the target group and the general public. The practical part then focuses on the creation of the web portfolio itself. In the initial phase, the relevant competitors are defined and researched, their USPs are compared, as well as the services offered. This is followed by qualitative research in the form of in-depth interviews conducted both online and offline with people who had or still have the authority to hire graphic designers. The last step prior to portfolio design is defining the positioning of the designer. Based on the information gathered in these ways, the design of the site structure, a low-fidelity prototype and finally a high-fidelity prototype in Figma is gradually developed. The practical part and the whole thesis end with a user testing of the designed prototype among 5 people representing the target group and a summary of the results, including possible recommendations for improvement, which follow from it.