CSR management in public administration

The bachelor thesis focuses on Corporate Social Responsibility (CSR) in public administration. The aim is to evaluate the social responsibility of municipal authorities in the Czech Republic. The theoretical part defines the concept of CSR in the context of public administration. In the introduction of the thesis, we discuss the reform of public administration, modern qualitative methods and quality policy in the Czech Republic. Subsequently, CSR is defined, taking into account the specifics of public administration. The research targeted cities with a population of 50,000 to 100,000. The selected methods to achieve the objective included desk research, which utilized secondary data (public information from official websites of authorities, strategic documents, codes of ethics, etc.), a questionnaire survey among residents, and in-depth interviews with representatives of four city authorities. The desk research revealed the extent to which cities implement CSR or other quality methods and in what manner. The in-depth interviews (combined with content analysis of publicly available documents) contributed to answering the first research question regarding the goals of municipal authorities in the field of CSR. For simplification, the study focused in more detail on the goals and responsible activities of only four cities (Olomouc, Hradec Králové, Most, Opava). The second research question aimed to evaluate the success of CSR activities, for which a questionnaire survey was used. It was found that out of the twelve cities surveyed, three implement CSR. The residents perceive their activities and initiatives more positively compared to residents of other cities. Specific areas that the cities are addressing in CSR were identified.