The use of Franchise Strategies as an opportunity to start a business, example Kazakhstan

Entrepreneurship is on the rise in Kazakhstan, and franchising is one of the most common methods of expanding a business. However, Kazakhstani businesses are largely unaware of the market's potential. The study aims to assess the capability of franchising as a mode of entry for IKEA in Kazakhstan, with the goal of developing its market visibility in the country. Based on the qualitative research methodologies used in this thesis, which included competitors analysis, financial analysis, and market analysis, the findings indicate that IKEA has the ability to successfully enter the Kazakhstani market with an effective marketing and financial plan. In order to reduce potential risks and maximize the success of IKEA's expansion in Kazakhstan, a detailed examination of the company's recent performance is encouraged. This investigation could aid in determining the root causes of diminishing profits or highlighting effective tactics that can be duplicated. However, it should be noted that unanticipated global economic developments may have a significant impact on the viability of IKEA's franchise in Kazakhstan