Strategic Analysis of Ørsted Company in the Danish Market
| Thesis title: | Strategic Analysis of Ørsted Company in the Danish Market |
|---|---|
| Author: | Zubko, Egor |
| Thesis type: | Bachelor thesis |
| Supervisor: | Pernica, Karel |
| Opponents: | Kubíček, Aleš |
| Thesis language: | English |
| Abstract: | The strategic analysis of Ørsted in the Danish market aimed to assess the company's internal capabilities, external influences, industry dynamics, and future scenarios. The research utilized various methodologies, including SWOT analysis, PEST analysis, Porter's Five Forces analysis, VRIO analysis, financial performance analysis, and scenario planning. Through these methods, key findings were identified, such as Ørsted's strong brand image, diversified product portfolio, and valuable intellectual property. The analysis also highlighted areas for improvement, such as operational efficiency and asset utilization. Based on the findings, strategic recommendations were formulated to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats. In conclusion, the strategic analysis provided valuable insights and recommendations for Ørsted to navigate the dynamic renewable energy landscape and drive sustainable growth and innovation in the future. |
| Keywords: | Strategy; Strategic Analysis; Renewable Energy; Ørsted |
| Thesis title: | Strategic Analysis of Ørsted Company in the Danish Market |
|---|---|
| Author: | Zubko, Egor |
| Thesis type: | Bakalářská práce |
| Supervisor: | Pernica, Karel |
| Opponents: | Kubíček, Aleš |
| Thesis language: | English |
| Abstract: | The strategic analysis of Ørsted in the Danish market aimed to assess the company's internal capabilities, external influences, industry dynamics, and future scenarios. The research utilized various methodologies, including SWOT analysis, PEST analysis, Porter's Five Forces analysis, VRIO analysis, financial performance analysis, and scenario planning. Through these methods, key findings were identified, such as Ørsted's strong brand image, diversified product portfolio, and valuable intellectual property. The analysis also highlighted areas for improvement, such as operational efficiency and asset utilization. Based on the findings, strategic recommendations were formulated to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats. In conclusion, the strategic analysis provided valuable insights and recommendations for Ørsted to navigate the dynamic renewable energy landscape and drive sustainable growth and innovation in the future. |
| Keywords: | Strategy; Strategic Analysis; Renewable Energy; Ørsted |
Information about study
| Study programme: | Bachelor of Business Administration |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 24. 2. 2023 |
|---|---|
| Date of submission: | 15. 5. 2023 |
| Date of defense: | 6. 6. 2023 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/84458/podrobnosti |