The role of network and partners in the internationalization strategy of small and medium-sized enterprises

Small and medium-sized enterprises (SMEs) are one of the pillars of the Czech and global economy. They employ the majority of the workforce, contribute to the development of the business environment, and bring new innovations to the market. In today's highly globalized market, it is not uncommon for even small and medium-sized companies to have international operations. These entities face specific challenges during the process of internationalization and often rely on their network of partners to overcome their limitations. The aim of this work is to formulate practical conclusions and recommendations for small and medium-sized enterprises that wish to establish or improve their internationalization strategies through successful network creation and management, as well as partnerships. To achieve this goal, a combined research approach was conducted. Initially, qualitative research was conducted using in-depth interviews, and subsequently, the findings were validated through a quantitative method in the form of a survey. The research results showed that networks and partnerships play a vital role in the internationalization process of small and medium-sized enterprises, significantly influencing the entire process. This work recommends that small and medium-sized enterprises utilize the potential of their network and partners during internationalization, acquiring information and additional contacts from them. Companies should seek new partners through their existing partners, international conferences and trade fairs, or utilize agencies. It is important for companies to maintain a personal relationship with key partners and strive to establish informal relationships.