The impact of the COVID 19 pandemic on digitization in company operating in the MICE industry on the Czech market
| Thesis title: | Dopad pandemie COVID 19 na podnikatelský subjekt |
|---|---|
| Author: | Rozhdestvina, Arina |
| Thesis type: | Bakalářská práce |
| Supervisor: | Bočková, Nina |
| Opponents: | Dvouletý, Ondřej |
| Thesis language: | Česky |
| Abstract: | Podnikatelé v organizovaní Meetings, Incentive, Congress and Events (MICE) pocítili dopad pandemie COVID-19 jako jeden z nejvíce postižených oborů v turismu. Bakalářská práce se zabývá dopadem pandemie na podnikatelské subjekty působící na českém trhu. Zaměřuje se na dopad pandemie na míru digitalizace, její vliv na nabídku služeb společností a schopnosti vedení firem reagovat na opatření zavedená v březnu 2020. Pomocí rozhovorů s vedením společnosti bude zaznamenán vývoj byznysu během let 2020-2021. Primární a sekundární data, včetně výzkumu o dopadech COVID-19 na eventy v online prostředí budou analyzovány za účelem zhodnocení dopadu pandemie na digitalizaci sledovaného odvětví. |
| Keywords: | digitalizace; covid-19; MICE; eventová agentura |
| Thesis title: | The impact of the COVID 19 pandemic on digitization in company operating in the MICE industry on the Czech market |
|---|---|
| Author: | Rozhdestvina, Arina |
| Thesis type: | Bachelor thesis |
| Supervisor: | Bočková, Nina |
| Opponents: | Dvouletý, Ondřej |
| Thesis language: | Česky |
| Abstract: | Entrepreneurs in the MICE industry belong to the tourism industry that was affected by the pandemic the most. The bachelor's thesis will evaluate the impact of the pandemic on companies operating in the Czech market of organizing events. It focuses primarily on the impact of the pandemic on digitization, its effect on the company's service offering and the ability of company management to respond to the measures introduced in March 2020 by the Czech government. Development of the companies during 2020-2021 will be recorded through interviews with company management and employees. Secondary data such as research on the positive effects of COVID-19 on events in the online environment are analyzed for the purpose of evaluating the impact of digitization during the monitored period. |
| Keywords: | MICE; covid-19; digitalization; event agency |
Information about study
| Study programme: | Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Entrepreneurship |
Information on submission and defense
| Date of assignment: | 20. 9. 2022 |
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| Date of submission: | 15. 5. 2023 |
| Date of defense: | 30. 5. 2023 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/81669/podrobnosti |