Burnout syndrome and stress management in the advertising agency VCCP

The aim of this diploma thesis is to determine the real level of burnout in the position of Account Manager in a selected advertising agency, to evaluate the currently used methods of stress management and to offer strategies for managing stress and improving work-life balance with regard to the specifics of the job. The theoretical part of the diploma thesis is devoted to key terms on the given topic. Definitions of mental hygiene, stress (its causes, types and methods of coping), stressors, especially at the workplace, are discussed. A large part is devoted to the burnout syndrome, its course, reasons for its occurrence and signs of manifestation. The last sub-chapter is dedicated to specific work in the advertising business. The practical part is devoted to a combination of qualitative and quantitative methods. Using a semi-structured interview with an HR manager, the current level of involvement of stress management methods in everyday practice and the evaluation of its influence on the work performance and psychological health of Account managers is determined. As part of the questionnaire survey, the level of burnout in the selected research sample is addressed. Key stressors at the workplace and approach to work from the point of view of burnout prevention are also revealed.