Study of video game publishers' financial characteristics

The main objective of this bachelor thesis is to create an overview of how video game publishers operate and to find similarities in their management. Financial analysis methods, namely vertical analysis and ratio analysis are also used to look for similarities. The thesis is divided into four parts. In the first part, the video game industry in general is introduced in the context of the creative industry and then the video game publishers analysed are presented. Part two elaborates on the methods used and the objectives of the thesis. The third part describes the characteristics of the analysed companies in terms of sales, production, marketing, international activities and different types of business models. The last part of the thesis is devoted to vertical analysis and ratio analysis.