Activities of Plzeňský Prazdroj,a.s. to responsible consumption of alcohol
| Thesis title: | Aktivity Plzeňského Prazdroje, a. s. k zodpovědné konzumaci alkoholu |
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| Author: | Stehlíková, Michaela |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Kraus, Luděk |
| Thesis language: | Česky |
| Abstract: | Diplomová práce analyzuje problematiku společensky odpovědného chování, zaměřuje se především na zodpovědnou konzumaci alkoholu. Obsahuje návrhy možných řešení, které povedou k vyšší využitelnosti služby Promile INFO, kterou se v práci zabývám. |
| Keywords: | promile Info; marketingová komunikace; společenská odpovědnost |
| Thesis title: | Activities of Plzeňský Prazdroj,a.s. to responsible consumption of alcohol |
|---|---|
| Author: | Stehlíková, Michaela |
| Thesis type: | Diploma thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Kraus, Luděk |
| Thesis language: | Česky |
| Abstract: | This dissertation analyzes problem of corporate social responsibility, I solve especially the responsible alcohol consumption. It contains some suggestion how to increase usage of service Promile INFO. I deal with this service in my dissertation. |
| Keywords: | marketing communication; social responsibility; promile Info |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 2. 6. 2008 |
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| Date of submission: | 17. 12. 2008 |
| Date of defense: | 28. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/15038/podrobnosti |