Drivers of Political Consumerism in the Czech Republic Across Different Age Groups

The bachelor thesis focuses on the topic of drivers of political consumerism in the Czech Republic. The goal of the thesis is to identify key reasons that motivate consumers to engage in political consumerism and to assess how these reasons differ across selected age groups. The thesis contributes to the academic community by examining the topic from the perspective of specific drivers that stimulate political consumerism, with the contribution potentially extending to the private sector, which may utilize the thesis' findings for adjustment of its public relations strategies. The theoretical part is divided into three chapters, the first describing famous recent occurrences of political consumerism, the second focusing on theoretical models of political consumerism, and the third concentrating on impacts on the private sector. The practical part has two major chapters, the first one analysing data of the European Social Survey to examine boycotting in the Czech Republic in the broader European context and the second one analysing results of author’s research using a combination of qualitative and quantitative methods.