| Thesis title: |
Developing wine consumption behavior models by young Czech consumers |
| Author: |
Pacheco Carrillo, Gerardo |
| Thesis type: |
Bachelor thesis |
| Supervisor: |
Escobar Rios, Andrea |
| Opponents: |
Martínez Pantoja, Yadira Ixchel |
| Thesis language: |
English |
| Abstract: |
This thesis explores the changing environment of consumer behavior in Czech wine consumers. With research into motivators, key attributes and consumer traits that are currently driving trends in the wine industry and how this changes are having a strong effect not only in the wine industry but also in consumer behavior models overall. |
| Keywords: |
consumer behavior ; wine; decision making process |
| Thesis title: |
Developing wine consumption models for young Czech consumers |
| Author: |
Pacheco Carrillo, Gerardo |
| Thesis type: |
Bakalářská práce |
| Supervisor: |
Escobar Rios, Andrea |
| Opponents: |
Martínez Pantoja, Yadira Ixchel |
| Thesis language: |
English |
| Abstract: |
V této práci se zkoumá proměnlivé prostředí spotřebitelského chování českých vinařských spotřebitelů. S výzkumem motivátorů, klíčových vlastností a spotřebitelských charakteristik, které v současnosti ovlivňují trendy ve vinařském průmyslu a jak tyto změny silně ovlivňují nejen vinařský průmysl, ale také obecné modely spotřebitelského chování. |
| Keywords: |
Spotřebitelské chování; vino ; consumer behavior |
Information about study
| Study programme: |
International Business |
| Type of study programme: |
Bakalářský studijní program |
| Assigned degree: |
Bc. |
| Institutions assigning academic degree: |
Vysoká škola ekonomická v Praze |
| Faculty: |
Faculty of International Relations |
| Department: |
Department of International Business |
Information on submission and defense
| Date of assignment: |
10. 9. 2021 |
| Date of submission: |
24. 4. 2024 |
| Date of defense: |
2024 |
Files for download
The files will be available after the defense of the thesis.