Using Competitive Intelligence in Fashion Industry Analysis
| Thesis title: | Using Competitive Intelligence in Fashion Industry Analysis |
|---|---|
| Author: | Bortnik, Svitlana |
| Thesis type: | Diploma thesis |
| Supervisor: | Černý, Jan |
| Opponents: | Molnár, Zdeněk |
| Thesis language: | English |
| Abstract: | The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts and methodologies, and evaluates the practical implementation of competitive intelligence techniques using industry-specific tools and technologies. The findings contribute to understanding the importance of competitive intelligence, provide insights into its theoretical foundations, and offer practical implications for effectively applying competitive intelligence in the US fashion industry. |
| Keywords: | competitive intelligence; competitive advantage; analysis; information; fashion industry |
| Thesis title: | Using Competitive Intelligence in Fashion Industry Analysis |
|---|---|
| Author: | Bortnik, Svitlana |
| Thesis type: | Diplomová práce |
| Supervisor: | Černý, Jan |
| Opponents: | Molnár, Zdeněk |
| Thesis language: | English |
| Abstract: | The master thesis aims to explore the application of competitive intelligence in the analysis of the US fashion industry. Competitive intelligence plays a crucial role in informing strategic decision-making and maintaining a competitive edge in the dynamic and highly competitive fashion sector. The study explores the significance and value of competitive intelligence, investigates theoretical concepts and methodologies, and evaluates the practical implementation of competitive intelligence techniques using industry-specific tools and technologies. The findings contribute to understanding the importance of competitive intelligence, provide insights into its theoretical foundations, and offer practical implications for effectively applying competitive intelligence in the US fashion industry. |
| Keywords: | competitive intelligence; competitive advantage; analysis; information; fashion industry |
Information about study
| Study programme: | Information Systems Management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Informatics and Statistics |
| Department: | Department of Information Technologies |
Information on submission and defense
| Date of assignment: | 2. 11. 2022 |
|---|---|
| Date of submission: | 29. 6. 2023 |
| Date of defense: | 29. 8. 2023 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/82614/podrobnosti |