Marketing strategy of aftersales products and services
| Thesis title: | Komunikační strategie aftersales produktů a služeb v automotive |
|---|---|
| Author: | Ondrejka, Ondrej |
| Thesis type: | Bakalářská práce |
| Supervisor: | Sadílek, Tomáš |
| Opponents: | Čermáková, Elvíra |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá zhodnocením stávající marketingové komunikace aftersales služeb a sortimentu autopříslušenství, zjištění potenciálu prodeje, orientace zákazníků a návrhu nové marketingové strategie komunikace těchto služeb a produktů. |
| Keywords: | Aftersales služby; E-shop; Marketing; Aftersales produkty |
| Thesis title: | Marketing strategy of aftersales products and services |
|---|---|
| Author: | Ondrejka, Ondrej |
| Thesis type: | Bachelor thesis |
| Supervisor: | Sadílek, Tomáš |
| Opponents: | Čermáková, Elvíra |
| Thesis language: | Česky |
| Abstract: | The bachelor's thesis focuses on the evaluation of the marketing communication and activities of aftersales services and car accessories, the determination of sales potential, customer orientation and recommend a new marketing strategy for the communication of these services and products. |
| Keywords: | Aftersales services; Car accessories; Automotive marketing; e-shop |
Information about study
| Study programme: | Manažer obchodu |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 20. 9. 2022 |
|---|---|
| Date of submission: | 30. 6. 2023 |
| Date of defense: | 13. 9. 2023 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/81668/podrobnosti |