Marketing strategy of the company FRESHLABELS in the field of sustainable fashion
| Thesis title: | Marketingová strategie udržitelné módy obchodu FRESHLABELS |
|---|---|
| Author: | Chuová, Hai Yen |
| Thesis type: | Bakalářská práce |
| Supervisor: | Mokrejšová, Veronika |
| Opponents: | Filipová, Alena |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce se zabývá marketingovou strategií české společnosti FRESHLABELS, která působí v oblasti udržitelné módy. Cílem práce je zhodnotit marketingovou strategii společnosti a následně poskytnout doporučení na zlepšení, která by podpořila úspěšnost firmy. |
| Keywords: | sustainability; marketingová strategie; udržitelná móda |
| Thesis title: | Marketing strategy of the company FRESHLABELS in the field of sustainable fashion |
|---|---|
| Author: | Chuová, Hai Yen |
| Thesis type: | Bachelor thesis |
| Supervisor: | Mokrejšová, Veronika |
| Opponents: | Filipová, Alena |
| Thesis language: | Česky |
| Abstract: | The bachelor thesis deals with the marketing strategy of the Czech company FRESHLABELS, which operates in the field of sustainable fashion. The aim of the thesis is to evaluate the marketing strategy of the company and then provide recommendations for improvements that would support the success of the company. |
| Keywords: | marketing strategy; slow fashion; sustainability |
Information about study
| Study programme: | Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of International Business |
Information on submission and defense
| Date of assignment: | 13. 12. 2021 |
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| Date of submission: | 30. 6. 2023 |
| Date of defense: | 6. 9. 2023 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/79056/podrobnosti |