The influence of social media on physical health

Various factors influence health behaviours, and social media is a relevant factor contributing to a person's total diet. This master's thesis focuses on examining the influence of social media on the physical health behaviours of university students in the Czech Republic. By delving into the experiences and perspectives of this specific target group, the study uncovers valuable insights into the extent to which social media impacts their physical health behaviours. The research highlights that social networks are essential for consumers to connect with like-minded individuals, exchange relevant information, and serve as a valuable source of motivation. Social networks foster a sense of community, where individuals feel comfortable sharing their knowledge, seeking advice, and finding motivation from others who share similar goals and aspirations. A remarkable duality of the behaviour of young university students while engaging with social media platforms was observed. The research highlights the difference between their passive consumption, attributing it to moments of boredom and active engagement with professionals on social media, underscoring a shift from passive following to proactive information-seeking behaviour.